Integrate Generative AI

Our experts select the best AI tools on the market to boost your team’s productivity and your business profitability.

A Dynamic Context

Generative AI promises speed, personalization, and automation — but where to start?

  • Too much content to produce, too little time

  • Difficult coordination between marketing, product, and legal

  • Lack of clarity on profitable use cases

  • Fear of starting without a clear return on investment

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    Marketing Task Automation

    What generative AI can already automate for your teams

    Content

    Automatic generation of marketing content: product sheets, emails, advertising visuals

    Images

    Generation of styled product images based on creative briefs

    Videos

    Automation of short videos for social media

    Documentation

    Drafting of internal documents (quarterly reviews, briefs)

    Personalization

    Personalization of messages based on behavioral data

    Campaign Optimization

    Real-time campaign optimization with cross-channel adjustments

    Generative Artificial Intelligence

    The term Generative AI refers to algorithms designed to produce text, images, videos, or even code. The generative AI market is growing rapidly, with two main types of use cases emerging:

    • Direct Applications: consumer applications, such as OpenAI’s ChatGPT, integrate generative AI and have reached 300 million users worldwide in just two years.

    • Integrated Uses: generative AIs are also employed as embedded technologies within professional software solutions. These enable the automation of recurring or complex tasks, such as report writing, automatic document summarization, and even code generation. Such integrations help businesses increase productivity.

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